VIDEO: Rock Partner With Loopmedia Inc. For Re-Brand

Toronto – The Toronto Rock embarked on a massive undertaking as soon as the 2012 season came to an end in May.  It was identified that the lacrosse club needed a bit of a remake in terms of it’s branding and messaging across the board.

Enter Loopmedia Inc. 

The brand design and full service production studio provides end-to-end solutions and content across all platforms.  The Loop team has an impressive background having worked with several high profile organizations including the Juno Awards, the Toronto Symphony Orchestra and the Toronto Blue Jays.

“We needed a more cohesive message,” said Rock Owner and President Jamie Dawick.  “We wanted to have a look and a feel that clearly communicated who we are and something that was easily identifiable as the Toronto Rock.  I really feel the Loop team has done all that and more.”

The creative experts at Loop have re-designed the look of everything from social media channels to the teams’ website to print ads.  The icing on the cake however is three 15-second commercials that will air on various television stations throughout the entire season.

“A stronger presence on television was something we felt was necessary,” said Dawick.  “We have increased our marketing and media buy budget in an effort to raise our profile and get an even wider audience turned on to the Toronto Rock.”

The TV spots feature Rock players Garrett Billings, Stephan Leblanc and captain Colin Doyle in a setting that certainly puts the spotlight on three of the best players in the game today.  Loop shot live-action video and still footage creating an intense, dark and electric image.

"Our goal was to elevate the team's profile, speak to the current audience and grow the fan base by attracting new people to the game. The Rock delivers an intense experience and has proven to be a winning organization, we're excited to be a part of sharing their story." said Loopmedia's creative director, Craig Kirkham.

The message across the board is the “BEST ticket in town.”  The Rock have won six NLL championships in 14 years and will be entering their 15th season in Toronto in 2013 when they hit the floor at Air Canada Centre.

To get your hands on the BEST ticket in town, please visit www.torontorock.com or phone 416-596-3075 to speak with a ticket representative.

Toronto Rock

The Toronto Rock are a member of the 9-team National Lacrosse League and have won six NLL Championships.  They are tied for the most championships in league history and have accomplished that feat in just 14 seasons.  The team plays their home games at Air Canada Centre in front of an average of 11,000 fans per game from January to May.  TSN is the official broadcaster of the Toronto Rock televising more than half of the Rock’s schedule annually to a national audience.  Season, single game and group tickets are available for all eight regular season Toronto Rock home games. To learn more about the BEST ticket in town, visit www.torontorock.com or call 416-596-3075 to speak with a ticket representative.

Loopmedia Inc.

Loopmedia Inc. is a brand design and full service studio that provides end-to-end content and programming across all platforms. We believe that every creative problem needs an equally creative solution. Bridging brand creativity with the ever-evolving world of new media, we break through the clutter and create relevant and realistic solutions to our clients' needs. To find out more, please visit www.loopmedia.com.

 
 

Fan Comments

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Stephanie Kuntz
LOVE the new focus and direction. As a fan with ties into the association I would love to help. If you are looking for feedback or have test groups please keep me in mind.

2012-12-04 13:46:00
Dan Grant
Excellent work! Hopefully this will partially address the lack of media attention. How do we get the radio & TV stations to even announce the scores? Most of them don't even do that!!!
2012-12-05 21:17:27
Aaron "Meathead" Freeland
Nicely done. :-)

Looking forward to 2013!
2012-12-18 09:08:33
Justin Lovell
Had a great time shooting these spots for you!

Justin Lovell
Assoc CSC Cinematographer
www.framediscreet.com
2013-01-01 00:35:16

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